The year has begun with a short contract role at Fasthosts Limited, a leading provider of web hosting and domain services.
Design assistance was sought as due to a recognition of the need to reduce the complexity of their content/visuals and inconsistencies both within and between their communication channels. Primarily tasked with revising core and prominent sections of the website including the home, login and support pages. Adhering to UX best practice and helping to support evolving brand guidelines.
Home page re-design
Revised homepage design in line with a campaign launch and in order to provide a clearer view of the products and services available, adhering to UX best practice and helping to support evolving brand guidelines.
Revised design to modernise, improve UX and include for promotional area for regular visitors
Blog header image creation
Created weekly enticing and content relevant header images for blog articles. Imagery used on all social platforms to promote the content.
Email template refresh
Created a toned down and clearer template for the majority of email communications including weekly newsletters, sign up confirmation and campaign promotion adhering to evolving brand guidelines.